Creativity Drives Industry

Steven Lustig
Cultural Arts Chair CAPTA

Creativity is what drives American industry. It is what made us and kept us ahead of the world for much of the last century. In California creativity in industry is enormous and everywhere.

Creativity in business is what brought us wealth, power and standing in the world. We have been the world’s leader in manufacturing, medicine, technology, space, military and more. We have led the world by way of innovation that has made us the most powerful Nation on our globe.

Unfortunately, today we have lost this understanding. We no longer value creative thinking. We no longer teach creative thinking to our children. We have succumbed to short term thinking about what is valuable today and not about the things that will make us strong in the future.

In the midst of all the chaos comes an opportunity. It is time to question all that we have done in the past few decades. It is time to ask whether what we have done to our State’s Constitution and to education is what is best for us all in the long run.

It is time to pause and question whether we need to return to the core values that have made us what we once were. California was once the world’s leader in public education. It is time to bring creativity and the arts back into education.

It is time to stand up to the shortsighted leaders who say we can’t afford the arts. It is time for the parents who understand the value of an arts education to stand up in the face of power and say no more unenlightened ignorance for the arts. We want an arts education for all children of this State and we want it now.

If you are interested in supporting this effort please go to the fourth district web site and click on the arts advocacy binder. Download the materials, start reading and join the Orange County cultural Arts database.